Predictive Research for Online Market and Product Testing
Predicting Success for New Product Development
New Product Development
Prediki PROMPT is a suite of tried and verified test patterns covering the the whole process of new product development process (NPD) from ideation to conception, from development to marketing. If you use Stage Gate or Design Thinking, just plug in Prediki whenever you need feedback from an authentic and lucid Voice of the Customer.
Screening ensures that participants have the necessary knowledge and sociodemographics for your project.
Priming introduces participants to your ideas, concepts, or products in a suitable way for maximum critical impact.
Referencing establishes a first line in the sand, and finds out participants unreflected response to your project.
Trading triggers a continuous quant information, learning, and balancing process where optimists and pessimists meet.
Market Talk is a moderated chat of the predictive community where they discover hidden motivations and hygiene factors, exchange and evaluate and ultimately reach a consensus.
Unsatisfied Needs (DNA pattern) discovers market gaps through the Desires, Needs and Attitudes of customers. Prediki PROMPT can even size a rough market potential if an idea stimulus is available, e.g. a new technology.
Idea Vetting (PPP pattern) first distils a preliminary shortlist of ideas, then a detailed idea ranking based on Prototype feasibility, expected Price and estimated market Potential. And of course, the reasons why.
Concept Test (LURE pattern) establishes a holistic utility, composed of Liking, Uniqueness, and Relevance. Prediki's CI then translates this to Expected KPI, e.g. sales. It also discovers buyer motives and hindrances, and recommends key improvements.
Advert Pre-Test (BREW pattern) immerses participants in copy text or visuals to find out how Believable, Relevant and Emotional your idea is. Get a clear answer of what buyers Want by comparing volumetric estimates.
Pricing Research is the final stage of Prediki PROMPT, testing up to three price points for price elasticity. It calculates the price which maximises profit or market share, and expected sales volume or value, sourcing by competitor and self-cannibalisation.