Case Studies

Desires & Needs . Idea Vetting . Concept Testing . Communication Pre-Tests . Pricing Tests . Sales Forecasts

Identify Long-Term Future Trends

The cultural drivers or dissatisfactions which will impact your company.

Explore Market Opportunities

The beliefs and motivations which open a favorable entry path for your idea.

Size-up Disruptive Competitors

The LURE factor of others' innovations: Forecast volume and cannibalisation.

Pick the Best Ads & Spots

Not just first impressions: long-term consumer reaction will drive total ROI.

Optimise a New Product's Pricing

The value of faster, stronger, better, expressed as price premium & volume.

Find the Perfect Brand Fit

The consistency of brand and product will maximise the price-value ratio.