Desires & Needs . Idea Vetting . Concept Testing . Communication Pre-Tests . Pricing Tests . Sales Forecasts
Identify Long-Term Future Trends
The cultural drivers or dissatisfactions which will impact your company.
Explore Market Opportunities
The beliefs and motivations which open a favorable entry path for your idea.
Pick the Best Ads & Spots
Not just first impressions: long-term consumer reaction will drive total ROI.
Optimise a New Product's Pricing
The value of faster, stronger, better, expressed as price premium & volume.