Desires & Needs . Idea Vetting . Concept Testing . Communication Pre-Tests . Pricing Tests . Sales Forecasts
Identify Long-Term Future Trends
The cultural drivers or dissatisfactions which will impact your company.
Explore Market Opportunities
The beliefs and motivations which open a favorable entry path for your idea.
Size-up Disruptive Competitors
The LURE factor of others' innovations: Forecast volume and cannibalisation.
Pick the Best Ads & Spots
Not just first impressions: long-term consumer reaction will drive total ROI.
Optimise a New Product's Pricing
The value of faster, stronger, better, expressed as price premium & volume.
Find the Perfect Brand Fit
The consistency of brand and product will maximise the price-value ratio.