Prediction markets

When faced with big decisions, you want the best possible predictions to reduce uncertainty and improve your chances of success.

Tap the Wisdom of Crowds with Prediki's prediction market platform. Get meaningful forecasts, explained by the motivations driving human behaviour. Double up on what works and preempt problems before they arise. "If only I had known" is a thing of the past. The future is Prediki.

Why Prediki

The future is uncertain but in predictable ways

Good decisions are based on predictions of the likely outcome of possible courses of action. Prediki taps collective intelligence to generate predictions of gold-standard accuracy, condensing the complexity of human action and reaction.

When it comes to future questions - What will be? What is our best action? - traditional research methods rely on merely claimed answers which suffer from many biases. Prediki eliminates bias by looking at the real behaviour. It produces verifiable predictions, quantitative forecasts for meaningful objective KPIs, backed by qualitative insights gleaned from deep psychology.

Read success stories of clients who have worked with Prediki.

The Prediki DifferenCE


Claims about future behaviour are highly unreliable. Prediki never asks for answers, we ask for bets. Virtual ones.


Markets are conversations. Players don't just act, they influence others. Prediki challenges people to convince others.


The Wisdom of Crowds arises from two-sided thinking, arguing for and against possible futures.

What we do - What You Get

  • We harness the collective intelligence of consumers, employees, or experts.

  • We aggregate individual predictions into the best possible forecasts and insights.

  • You will learn how to optimise the likely success of your strategies, ideas, and plans.

  • You will discover trends, reversals and open spaces for innovation and new products.

From Inspiration to Launch: Fully Integrated Quant & Qual Insights

Case Studies

Identify Future Trends

Which cultural drivers or dissatisfactions will impact our company?

Explore Market Opportunity

Which benefits open a favourable entry path for our idea or concept?

Assess Disruption

What is the potential of our groundbreaking innovation? Forecast future sales.

Pick the Best Ads & Spots

How will our market share react to a new ad campaign? How can we improve it?

Optimise Pricing

What is the optimal price or premium? How will sales change after up or downsize?

Find Best Brand Fit

Will a rebranding improve our position? Will a new pack design attract more buyers?

Some of Our clients

What clients say

“Mindblowing! The power of Prediki's approach is evident, it generates very rich, lucid data.”

German Dziebel, Ph.D., VP, Head of Human Intelligence • Sparks & Honey, an Omnicom Company (USA)

"Wisdom of Crowds is now a success story of our organization. Prediki helps us to improve our forecasting accuracy and internal communication. We experience a new evidence-based era in marketing."

SeungWoo Lee, Corporate Strategy & Marketing Group, LG Display (S.Korea)

"We have found Prediki's methodology to be extremely powerful, delivering predictions as well as the reasons underlying the results."

Carl Macinnes, Director, Sales and Marketing Disruption • Fonterra (New Zealand)

"I have seen a client organization use Prediki in parallel to a traditional, mainstream research methodology across 10 projects and they have consistently delivered more reliable predictions."

Dr. Peter Steidl, Principal • Neurothinking (Australia)

"The results-oriented questions of Prediki make it an ideal tool for the implementation of a modern holistic market research program."

– Dr. Sophie Karmasin, Karmasin Research & Identity (Austria)

Prediki Management

Hubertus Hofkirchner

Chief Futurist & CEO

Günther Fädler

Chief Operating Officer
Hubertus leads Prediki's research effort into collective intelligence mechanisms and new applications for next-generation prediction markets. Before co-founding Prediki, Hubertus was CEO of mobile phone operator, tele.ring, and founded Creditanstalt Investment Bank's online brokerage. He holds an M.Ec. of the Vienna University of Economics and an MBA of IESE Business School, Barcelona.
Günther manages Prediki's operations and IT development teams. He also oversees global election predictions on our first-generation political forecasting platform, Prior to Prediki, Günther was founding partner in web agency BDF-net GmbH. Günther holds an M.Ec. of the Vienna University of Economics.

Scientific background

Karl Popper, Philosopher (Vienna)

Scientific Principle

by Karl Popper

"If a statement is not falsifiable, it does not speak about reality."

We do not just ask questions, we ask them for verifiable predictions.

Sigmund Freud, Psychoanalyst (Vienna)


by Sigmund Freud

"Man is not a rational being, he is a rationalising one."

Asked to defend their predictions, people reveal their deep psychology.

F.A. Hayek, Nobel Laureate (Vienna)

Collective Intelligence

by Friedrich A. Hayek

"The solution for the imperfection of knowledge is the market mechanism."

It is very hard to beat a prediction market in forecasting accuracy.