Look into the Future
In today's complex world, the best market research provides clear, meaningful, and verifiable predictions. It backs these forecasts with the deep psychological motives, needs and desires which drive human behaviour and considers the iterative interplay of influencers' and competitors' reactions.
Prediction Markets 2.0
Why work with us
The future is uncertain but in predictable ways
Good decisions need reliable predictions of the likely success of our ideas and strategies, backed by a clear explanation of the deep motives beneath the expected human reactions. Prediki's next-generation prediction markets capture the iterative complexity of the real world, human collective intelligence (CI) predicts what humans will do.
Predictions lay out the path to success
We don't make assumptions, we make predictions. Likelihoods you can rely on. Clear recommendations based on verifiable forecasts for meaningful, objective KPIs and their key drivers. Read success stories of clients who have worked with Prediki.
How we are Different
More rigor
Claimed future behaviour is highly unreliable. Therefore we do not ask questions, we ask for predictions.
participation
We tap the wisdom of crowds. We empower them to contribute their ideas and reflected, critical thinking.
conversations
Markets are conversations. Participants don't just answer, they debate. You get more authentic, deeper insights.
What we do
- We evoke the collective intelligence of consumers, employees, or experts.
- We predict and optimise the likely success of your strategies, ideas, and plans
From Inspiration to Launch: Fully Integrated Quant & Qual Insights
What you get
- Understand the probable future. Get great foresight to guide your strategy.
- Discover open spaces for innovation, market opportunities and improvements.
Case studies
Identify Future Trends
The cultural drivers or dissatisfactions which will impact your company.
Explore Market Opportunity
The beliefs and motivations which open a favourable entry path for your idea.
Size-up Disruptive Competitors
The LURE factor of others' innovations: Forecast volume and cannibalisation.
Pick the Best Ads & Spots
Not just first impressions: long-term consumer reaction will drive total ROI.
Optimise Pricing
The value of faster, stronger, better, expressed as price premium & volume.
Find Best Brand Fit
The consistency of brand and product will maximise the price-value ratio.
Read more case studies
Some of Our clients
What clients say
“Mindblowing! The power of Prediki's approach is evident, it generates very rich, lucid data.”
— German Dziebel, Ph.D., VP, Head of Human Intelligence • Sparks & Honey, an Omnicom Company (USA)"Wisdom of Crowds is now a success story of our organization. Prediki helps us to improve our forecasting accuracy and internal communication. We experience a new evidence-based era in marketing."
SeungWoo Lee, Corporate Strategy & Marketing Group, LG Display (S.Korea)"We have found Prediki's methodology to be extremely powerful, delivering predictions as well as the reasons underlying the results."
— Carl Macinnes, Director, Sales and Marketing Disruption • Fonterra (New Zealand)"I have seen a client organization use Prediki in parallel to a traditional, mainstream research methodology across 10 projects and they have consistently delivered more reliable predictions."
– Dr. Peter Steidl, Principal • Neurothinking (Australia)"The results-oriented questions of Prediki make it an ideal tool for the implementation of a modern holistic market research program."
– Dr. Sophie Karmasin, Karmasin Research & Identity (Austria)Prediki Management
Scientific background
Scientific Principle by Karl Popper
"If a statement is not falsifiable, it does not speak about reality."
We do not just ask questions, we ask them for verifiable predictions.
Post-Rationalisation by Sigmund Freud
"Man is not a rational being, he is a rationalising one."
They defend their predictions in the market talk, revealing their deepest mind.
Collective Intelligence by Friedrich A. Hayek
"The solution for the imperfection of knowledge is the market mechanism."
It is very hard to beat a prediction market in forecasting accuracy.