If you want to succeed
Look into the Future
The best market research accurately predicts market success. It backs recommendations with authentic motives, needs and desires which drive buyer behaviour. It also considers influencers' or competitors' reactions.
Prediction Markets 2.0
Why work with us
"The only thing that is constant is change."
– Heraklit of Ephesos, 475 BCGood decisions must consider the constant change brought by human actions and others' reactions. Otherwise they will be inaccurate, unrealistic, or simply wrong. Prediki's next-generation prediction markets capture the iterative complexity of the real world. We use human collective intelligence (CI) to predict what humans will do.
Predictions lay out the path to success.
We don't make assumptions, we make predictions. Likelihoods you can rely on. Clear recommendations based on verifiable forecasts for meaningful, objective KPIs and their key drivers. Read success stories of clients who have worked with Prediki.
How we are Different
participation
We tap the wisdom of crowds. We empower them to contribute their ideas and reflected, critical thinking.
scientific rigor
Claimed future behaviour is highly unreliable. Therefore we do not ask questions, we ask for predictions.
conversations
Markets are conversations. We and participants connect as equals. You get deeper and more authentic insights.
What we do
- We evoke the collective intelligence of consumers, employees, or experts.
- We predict and optimise the likely success of your strategies, ideas, and plans
From Inspiration to Launch: Fully Integrated Quant & Qual Insights
What you get
- Understand the probable future. Get great foresight to guide your strategy.
- Discover open spaces for innovation, market opportunities and improvements.
Case studies
Identify Future Trends
The cultural drivers or dissatisfactions which will impact your company.
Explore Market Opportunities
The beliefs and motivations which open a favorable entry path for your idea.
Size-up Disruptive Competitors
The LURE factor of others' innovations: Forecast volume and cannibalisation.
Pick the Best Ads & Spots
Not just first impressions: long-term consumer reaction will drive total ROI.
Optimise a New Product's Pricing
The value of faster, stronger, better, expressed as price premium & volume.
Case Study: Price Premium of a New Device
Find the Perfect Brand Fit
The consistency of brand and product will maximise the price-value ratio.
Read more case studies
Some of Our clients
What clients say
“Mindblowing! The power of Prediki's approach is evident, it generates very rich, lucid data.”
— German Dziebel, Ph.D., VP, Head of Human Intelligence • Sparks & Honey, an Omnicom Company (USA)"I have seen a client organization use Prediki in parallel to a traditional, mainstream research methodology across 10 projects and they have consistently delivered more reliable predictions."
– Dr. Peter Steidl, Principal • Neurothinking (Australia)"Wisdom of Crowds is now a success story of our organization. Prediki helps us to improve our forecasting accuracy and internal communication. We experience a new evidence-based era in marketing."
SeungWoo Lee, Corporate Strategy & Marketing Group, LG Display (S.Korea)"The results-oriented questions of Prediki make it an ideal tool for the implementation of a modern holistic market research program."
– Dr. Sophie Karmasin, Karmasin Motivforschung (Austria)Scientific background
The Scientific Principle by Karl Popper
"If a statement is not falsifiable, it does not speak about reality."
We do not just ask questions, we ask them for verifiable predictions.
Post-Rationalisation by Sigmund Freud
"Man is not a rational being, he is a rationalising one."
In the market talk, they want to be right, revealing their deepest mind.
Collective Intelligence by Friedrich A. Hayek
"The solution for the imperfection of knowledge is the market mechanism."
It is very hard to beat a prediction market in forecasting accuracy.