Next-Generation
Prediction markets
When faced with big decisions, you want the best possible predictions to reduce uncertainty and improve your chances of success.
Tap the Wisdom of Crowds with Prediki's prediction market platform. Get meaningful forecasts, explained by the motivations driving human behaviour. Double up on what works and preempt problems before they arise. "If only I had known" is a thing of the past. The future is Prediki.
Why Prediki
The future is uncertain but in predictable ways
Good decisions are based on predictions of the likely outcome of possible courses of action. Prediki taps collective intelligence to generate predictions of gold-standard accuracy, condensing the complexity of human action and reaction.
When it comes to future questions - What will be? What is our best action? - traditional research methods rely on merely claimed answers which suffer from many biases. Prediki eliminates bias by looking at the real behaviour. It produces verifiable predictions, quantitative forecasts for meaningful objective KPIs, backed by qualitative insights gleaned from deep psychology.
Read success stories of clients who have worked with Prediki.
The Prediki DifferenCE
BEhavioural
Claims about future behaviour are highly unreliable. Prediki never asks for answers, we ask for bets. Virtual ones.
PSYCHOLOGY
Markets are conversations. Players don't just act, they influence others. Prediki challenges people to convince others.
participatiVE
The Wisdom of Crowds arises from two-sided thinking, arguing for and against possible futures.
What we do - What You Get
We
harness the collective intelligence of consumers, employees, or experts
aggregate individual predictions for forecasts of gold-standard accuracy
You
learn if you will succeed and how to optimise your strategies, ideas, and plans.
discover trends, reversals and open spaces for innovation and new products
From Inspiration to Launch: Fully Integrated Quant & Qual Insights
Case Studies
Identify Future Trends
Which cultural drivers or dissatisfactions will impact our company?
Explore Market Opportunity
Which benefits open a favourable entry path for our idea or concept?
Assess Disruption
What is the potential of our groundbreaking innovation? Forecast future sales.
Pick the Best Ads & Spots
How will our market share react to a new ad campaign? How can we improve it?
Optimise Pricing
What is the optimal price or premium? How will sales change after up or downsize?
Find Best Brand Fit
Will a rebranding improve our position? Will a new pack design attract more buyers?
Read more case studies
The Science of Predictions
Scientific Principle
by Karl Popper
"If a statement is not falsifiable, it does not speak about reality."
Prediki does not just ask questions, we ask them for verifiable predictions.
Post-Rationalisation
by Sigmund Freud
"Man is not a rational being, he is a rationalising one."
When hyping their predictions, people reveal their deep psychology.
Collective Intelligence
by Friedrich A. Hayek
"The price system is a mechanism for communicating dispersed information."
Prediki applies price system principles to predict any future information.
Some of Our clients
What clients say
“Mindblowing! The power of Prediki's approach is evident, it generates very rich, lucid data.”
— German Dziebel, Ph.D., VP, Head of Human Intelligence • Sparks & Honey, an Omnicom Company (USA)"Wisdom of Crowds is now a success story of our organization. Prediki helps us to improve our forecasting accuracy and internal communication. We experience a new evidence-based era in marketing."
SeungWoo Lee, Corporate Strategy & Marketing Group, LG Display (S.Korea)"We have found Prediki's methodology to be extremely powerful, delivering predictions as well as the reasons underlying the results."
— Carl Macinnes, Director, Sales and Marketing Disruption • Fonterra (New Zealand)"I have seen a client organization use Prediki in parallel to a traditional, mainstream research methodology across 10 projects and they have consistently delivered more reliable predictions."
– Dr. Peter Steidl, Principal • Neurothinking (Australia)"The results-oriented questions of Prediki make it an ideal tool for the implementation of a modern holistic market research program."
– Dr. Sophie Karmasin, Karmasin Research & Identity (Austria)